STARTUP BUSINESS CHINESE 2 TXBK/WKBK/AUDIO DOWNL

STARTUP BUSINESS CHINESE 2 TXBK/WKBK/AUDIO DOWNL

$80.99

Startup Business Chinese Level 2 builds on the basic daily Chinese communication skills taught in Level 1 to prepare learners for successful communication in a wide range of professional and social interactions. Designed for learners who have studied approximately one year of Chinese, Level 2 introduces intermediate-level vocabulary and grammar structures while seamlessly incorporating essential cultural background and social courtesies. 

Perfect for business majors, adult learners of Chinese, or business professionals relocating to China, Startup Business Chinese builds a solid grammar foundation at the same time as it explores business life abroad.

Features:

  • Pinyin is included throughout for learners who want to focus on the spoken language.
  • Situational dialogues introduce typical business and personal scenarios one is likely to encounter abroad.
  • Supplementary listening comprehension dialogues and practice exercises build communicative competence.
  • Cultural notes present contemporary Chinese social customs relevant to doing business in China.
  • Free audio downloads for pronunciation and listening comprehension practice.
SKU: 9780887276354 Language: Chinese Series: OTHER Volume: N/A Edition: N/A Categories: ,

Reviews

Startup Business Chinese Level 1 gave me a strong foundation in Chinese language and business culture. I am confident that Level 2 will further develop my communicative skills and help me to do business in China.

—Shigeya Kato, Chairman, Showa Shell Sekiyu K. K., Japan

About the Author

Professor Jane C. M. Kuo is the former director of the Chinese language program at the University of California San Diego, and Professor Emeritus of Thunderbird School of Global Management at Arizona State University. During her tenure at ASU, she developed a business-focused Chinese language curriculum and directed Thunderbird's summer program for MBA students in China, as well as winter programs to Taiwan and Singapore. Over the years, she also conducted numerous seminars on business-specific Chinese language and cross-cultural communication skills for Fortune 500 executives.

Dr. Kuo is widely recognized as a pioneer of business Chinese instruction and has authored the best-selling Open for Business: Lessons in Chinese Commerce for the New Millennium and New Pathways. She also co-authored Business Negotiation: Theory and Practice. She has served as a board member of the national Chinese Language Teachers Association-US and was a founding board member of CLTA's Southern California regional chapter.

Her research interests include the study of theories and pedagogy in language teaching and acquisition, as well as the development of curricula and instructional materials for college and post-graduate level courses. She is a frequent presenter and keynote speaker at national and international conferences in her areas of expertise.

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