NEW PATHWAYS

NEW PATHWAYS

$69.99

Designed for advanced students with an interest in business and the current state of China’s economy, New Pathways provides the foundational knowledge necessary to navigate China’s rapidly changing economic landscape. The twelve lessons address a broad range of macroeconomic topics, including the development of private enterprise and free trade zones, the evolution of the Chinese banking system, brand recognition in China, and the “One Belt, One Road” initiative.

In each lesson, the Main Text offers a sweeping overview of the lesson topic and its historical context, while the Supplementary Text delves deeper into specific aspects of the topic at hand. By combining informative readings with practical Chinese used in business settings, New Pathways equips students with the knowledge and language skills to discuss high-level macroeconomic ideas and better understand newspapers, reports, and other business and economics texts in formal written Chinese.

Features

  • Lesson Texts are presented in both simplified and traditional characters on facing pages
  • Explanation of Terms (词语例释) sections strengthen students’ understanding of key terms and grammatical structures with concise English explanations and example sentences relevant to business situations
  • Distinguishing Synonyms (词语辨析) sections use English explanations and example sentences to help clarify nuanced differences between words with similar meanings
  • Exercises at the end of each lesson offer extensive opportunities for language practice, with particular emphasis on correct usage of vocabulary and grammar points
  • Questions and Exploration (问题与探讨) sections encourage students to conduct Internet research and present their findings in oral or written format for further discussion or debate

*New Pathways: An Advanced Business Chinese Reader is a new and improved edition of Open For Business: Lessons in Chinese Commerce for the New Millennium Volume 1. Volume 2 focuses on microeconomics and will remain available.

SKU: 9781622914715 Language: Chinese Series: OTHER Volume: N/A Edition: N/A Categories: ,

Reviews

An ideal choice for college and university library collections, "New Pathways: An Advanced Business Chinese Reader" is unreservedly recommended for the personal reading lists of MBA students, corporate executives, and governmental policy makers with respect to successfully and profitably doing business in China today.

—Carson's Bookshelf, Midwest Book Review

About the Author

Professor Jane C. M. Kuo is the former director of the Chinese language program at the University of California San Diego, and Professor Emeritus of Thunderbird School of Global Management at Arizona State University. During her tenure at ASU, she developed a business-focused Chinese language curriculum and directed Thunderbird's summer program for MBA students in China, as well as winter programs to Taiwan and Singapore. Over the years, she also conducted numerous seminars on business-specific Chinese language and cross-cultural communication skills for Fortune 500 executives.

Dr. Kuo is widely recognized as a pioneer of business Chinese instruction and has authored the best-selling Open for Business: Lessons in Chinese Commerce for the New Millennium and Startup Business Chinese. She also co-authored Business Negotiation: Theory and Practice. She has served as a board member of the national Chinese Language Teachers Association-US and was a founding board member of CLTA's Southern California regional chapter.

Her research interests include the study of theories and pedagogy in language teaching and acquisition, as well as the development of curricula and instructional materials for college and post-graduate level courses. She is a frequent presenter and keynote speaker at national and international conferences in her areas of expertise.

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